Be Relevant.

Be Authentic.

Be Impactful.

Be Intentional.

The best marketing strategy isn’t about tactics. It’s about being real.

Stop drowning in the newest marketing trends and start attracting the BEST clients for your business with SIMPLE strategies that make an impact!

Be Relevant.  Be Authentic.

Be Impactful.  Be Intentional.

MAXIMIZE impact, profitability and growth with POWERFUL marketing strategies developed with a team of experts to help you along the way!

Be Relevant.

Be Authentic.

Be Impactful.

Be Intentional.

MAXIMIZE impact, profitability and growth with POWERFUL marketing strategies developed with a team of experts to help you along the way!

Are You Ready To…

  • Have a consistent and effective marketing strategy in place that is built to create a customer base full of raving fans?
  • Have a laser-focused marketing strategy to market to clients that actually want/need to do business with you?
  • Stop setting aside the things that you know will lead to explosive growth?
  • Stop spending money on things you aren’t seeing results from?
  • Stop being a workaholic and taking “workcations” and actually be able to enjoy time off?
  • Spend more time doing the things you love?
  • Bring balance back into your life?
  • Step out of the entrepreneur role and into the CEO seat?
  • Build a profitable and thriving business?

I’m here to tell you that you don’t have to do it all and you don’t have to do it alone. 

Our team is here for you with a tool belt full of proven strategies and concepts that we’ve gathered from working with hundreds of business owners.

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Our Services

Digital Marketing

Marketing Strategy

Social Media

Hi there, I’m Samantha Jade!

It’s so lovely to see you here!

I’m Samantha Jade but mostly go by “Sam”. I’m the proud founder and CEO of “That’s SMART Business” and the “Leading Ladies Marketing Community”.

I’m a boy mom, wifey, pup mom, and plant mom. (Lots of responsibility over here! 😅)

If you’ve chatted with me at some point through email or text, you’ll quickly realize I can hold an entire conversation with emojis or GIFs. (I have 100s of emojis and I’m not afraid to use them 🤣). 

"How did I get here", you ask?

I started working in the financial industry when I was 15 years old through an internship. I spent 12 years in that industry working with small businesses and I loved that I had the opportunity to learn from so many business owners and get a true understanding of what it was really like to own a business.

There was a turning point in my career where I felt I could no longer serve small businesses the way that my heart wanted to… the way that I KNEW would benefit them the most. I couldn’t serve them the way that I felt they needed with the platform that I had available to me working in the corporate world so I decided to venture off on my own.

That’s when That’s SMART Business was born… right along with my son in 2015. (That little boy gave me the courage that I never knew I had. 😏)

As a Latina, born and raised in South Florida to Cuban immigrants, I had to bootstrap my way through a lot in both life and business. There was so much value in those experiences because they made me realize that accessibility was and still is scarce to minorities and so many others in our communities.

✨ Our brand is built around our mission: that the quality of marketing that is accessible to a small business shouldn’t be determined by how deep their pockets are. 

✨ Our goal for our clients and their marketing is to be relevant, authentic, impactful, and intentional. Our marketing plans and strategies are built around that.

Small business owners don’t have to be someone they’re not to be successful with their marketing, nor do they have to be forced to do things they aren’t comfortable with. We have to stay true to ourselves!

Here at our firm, we focus on strategies that are intentional and impactful because small business owners can sometimes face the challenge that there isn’t enough time in the day to do everything that is asked of them.

If you’ve read this far, thank you! My promise to you is that I will always lead this business with compassion and heart and if you’ll have me, I’d love it if you would be part of this community alongside me.

I want each and every one of us to succeed by showing up to the world as your authentic selves and working with people that bring joy to your passions.

You do you, my friend. See you on the inside!

With love,

Sam 💚

What Our Clients are Saying

“She provided action steps for me to take… she aligned them to my goals and what made the most sense within my business. 

“Sam took the time to understand my business and what my goals were and provided me with a solid strategy to take my business from the initial stages to the implementation phase while eliminating the overwhelm.”



“Thank you for putting together my marketing roadmap…it definitely helped me streamline my marketing message for social media posts. I truly enjoyed working with you and your understanding in working with me and my busy schedule. The best part is that I know can delegate social media post creation, but still be involved in the process so the posts genuinely represent me and the image I want for my firm.”


Founding Attorney, De La Rosa-Monroe Law Firm

“Working with Sam on my business has been amazing. Not only has she provided action steps for me to take, but she aligned them to my goals and what made the most sense within my business. I know she has my business’s success in mind with everything we work on together and tells me what I need to hear, not what I want to hear. She has been the kick in the pants that I needed in order to get my business going in the right direction. I am grateful for our working relationship and couldn’t be happier with her and her service.”


Founder, Harley Raptor, CPA

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