A Full-Service Team that's Ready to Help Your Business Succeed

We offer Done-for-You strategies and solutions to POWERFULLY and AUTHENTICALLY market your business.


Book a discovery call today and take the first step towards crushing your business goals and effortlessly attracting more clients.

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Our Organization


At That’s SMART Business, we believe that business owners should always have access to the information necessary to make sound decisions and the strategic resources to create the right opportunities.

Our team is focused on TRANSPARENCY — sharing relevant and useful information to put the tools in your hands… Giving you the power to crush your business goals and turn your marketing into a well-oiled money machine.

Who We Are


Our passion is helping our clients grow their businesses.

We love creating strategies and processes to reduce the overwhelm and enable them to scale.

Our Mission


Our mission is to empower our clients and promote success and growth, by providing the right insight, strategies, tools and resources.

Core Values


At That’s SMART Business, we:

  • have our clients in the forefront of our minds in everything we do.
  • believe in openly sharing knowledge and insight with our clients.
  • believe our responsibility is to our clients and their satisfaction with every interaction with our company.
  • promise to handle every aspect of our company with integrity and a high level of professionalism.

Meet Our Dream Team

Abby – Graphic Designer aka The Design Dynamo

With her magical design powers, Abby transforms the mundane into visual enchantment. When she’s not wielding her creative wand, you can find her outdoors, adventuring with her family, or indulging in her passion for health as a self-proclaimed “crunchy momma.”

Favorite Quote: “Do not take life too seriously. You’ll never get out of it alive!” -Elbert Hubbard

Brian – Tech Lead aka The Tech Tinkerer

Call him the Tech Tinkerer, because Brian is all about diving deep into automations and solving the techiest puzzles. Brian is the human version of the saying “everything is figureoutable.” When he’s offline, he’s likely hiking, enjoying the great outdoors or diving into the latest tech gadget.

Kristen – Lead Copywriter aka The Quirky Wordsmith

Our copywriting queen, Kristen, has a knack for crafting captions that make your imagination soar. She’s heart-centered with an unmatched love for a good quote. She’s the ultimate plant mom with the greenest “green thumb” you will ever encounter. If it’s quirky and catchy, Kristen’s written it.

Favorite Quote: “All our dreams can come true, if we have the courage to pursue them.” — Walt Disney

Krizia – Marketing Assistant aka The Project Pixie

Krizia really does it all. She’s the multifunctional glue holding our projects together, making sure everything runs like clockwork. She can do it all! When she’s not at the helm, she’s a pup mom, earth lover, and a total art, fashion and design fanatic.

Genine – Legal Copywriter aka The Legal Eagle

Meet Genine, our Legal Copywriter and Paralegal, is the meticulous researcher of the group. With a wealth of law firm experience, she’s as thorough as they come. A proud mom who loves digging deep into case studies, Genine ensures our content is not only engaging but legally impeccable.

Sam – CEO/CMO/Business Strategist aka The Chief Heart Officer

Leading us all is Sam, our Chief Heart Officer. She’s the ring leader of our vibrant crew, leading with unwavering heart and dedication. She’s committed to helping business owners overcome obstacles with grace to live a life they love. Plant lover, dog, boy, and cat mom, and a staunch mental health advocate, Sam is the beating heart of our team.

This team brings their A-game every day, not just with their skills but with a whole lot of heart and humor.

Ready to see what we can do together?