Investing in MORE marketing won’t fix

the issue until you do THIS…

THIS is the ONE crucial step that has been missing from your marketing efforts…

Drumroll please…

Identifying your Ideal Client Avatar.. (Stay with me here!)

This is what we hear all the time when we bring this up…

• “I sell to everyone”
• “I don’t want anyone to feel left out”
• “I don’t want to lose sales”
• “Those methods only work in theory, not in practice”

The reality…

Your current marketing efforts aren’t bringing in money nor are they providing

any value to your audience

You’re wasting time implementing a million different methods

trying to get something to “work”

You’re wasting a WHOLE bunch of time on sales call with people that

were never going to say “yes” to begin with

You’re spending too much time convincing people why your

product or service is what they need

You constantly end up with “headache clients” because

they were never the right fit to begin with

You’re not alone…

Many small business owners hear “marketing” and think…

HERE’S WHAT
MAKES THIS HARD 

You don’t know where to start

You don’t know “what to say” 

There is constant “noise” around you telling you to do a million things for your business to be successful (none of which you have the time for)

You’re constantly being pressured to invest in marketing but there’s no consideration to how much of your time or money needs to be invested

Marketing your business feels like a second job

Marketing feels like a torn on your side – You just want to do what you love (which isn’t marketing 🤫)

Yes, social platforms and digital marketing are valuable tools, however, to get the most value and stop it from feeling like a time-suck, you’ll want to set yourself up for success. 

The fact of the matter is that NOT identifying your ideal client and addressing that “person” in your messaging is as good as saying “hey, you” while you’re walking down a busy road with people going about their day. 

One or two people MAY look back, probably be pretty confused and give you their unwilling attention for just a bit while they’re strategically (and slowly) facing away from you because they have NO IDEA who you are, what you want, and probably don’t want what you’re selling.

How can identifying your Ideal Client Avatar

make a difference?

For starter’s small business owners like us, don’t have unlimited human or capital resources so the time and money that we DO invest needs to be laser-focused on the prospects that will ONE, actually need or want our product or service, and TWO be the kind of clients that are actually profitable for our businesses… the ones that we love doing business with.

More importantly, when you KNOW who this person is, you know exactly what to say because you know your clients… their wants, needs, challenges and everything in between. They’re all saying very similar things and there are commonalities in every single one you do business with that eventually become one of your raving fans.

Our clients are living proof that with the right principles and guidance, marketing CAN be effective. 

Because we KNOW how essential it is to EVERY marketing strategy, we knew that this was the best way to start our relationship with you. 

Although we won’t ask you for money in exchange for this tool, we won’t call it “free” because it IS an investment of your time.

What we will say is that, if used wisely,  this investment of your time that we’re asking you to commit will diminish the COUNTLESS hours and money spent on marketing activities that DON’T work because you’ll no longer be “barking up the wrong tree”. 

The workbook walks you through a series of questions about your business and your BEST clients to help you build your Ideal Client Avatar and really hone in on your messaging to build an IMPACTFUL strategy.

Making moves that exponentially increase your sales and visibility starts here!

Ready to start the next chapter of your marketing? Take this first step!

Well-identified ICA (Ideal Client Avatar) IN ACTION!

• The milk chocolate that melts in your mouth, not in your hand (M&Ms)
• Every “ing” for your business. Printing, faxing, packing, notarizing.
  Always’ Like a Girl Campaign
  American Express’ Small Business Saturday
  

These are all “big players” in the game but us “little guys” can do it too! Why?

Because the formula to success in marketing is simple:

Resonate with people + Care for people + Understand YOUR people = Make sales

Everything that we have written here, is with YOU in mind.. OUR Ideal Client Avatar. 

We know these things because we’ve studied and listened to OUR people.

If it’s resonating with you, it’s because you ARE our Ideal Client and we KNOW that this is the next step for you.

Now, it’s time to get UNSTUCK in your marketing!